Presenting to you a branding project done in collaboration with Vidya Bhat for Sillu Vandu (motherly care for bumblebees) , a retailer of high quality, organic baby clothes and accessories.
For this project, the client had very specific requirements for a very explicit, self-explanatory logo and brand identity for their clothing brand.
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/995f4526-d303-45ce-a25b-239617ca8142_rw_3840.jpg?h=e7ec742c2c9f5c88541085811f86eee1)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/ab66b30f-1bff-402c-be07-224c44123cdb_rw_1200.gif?h=d23812d45137ae32f2278cef579ac89f)
Mascot Logo - in line with the client's requirement for a self-explanatory brand identity, we converged on a mascot based logo that directly corresponded to the name of the brand.
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/b07ecfdf-319d-4af1-8e76-e4602b3c9d5a_rw_3840.jpg?h=2ba136a4c5a4fc5f92ab5962ddcb5dae)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/0dd7b3ad-2711-429b-961b-f23ec8d7086e_rw_3840.jpg?h=5d120cf301d74c90d92c87c59dd16c3c)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/1f711cdc-1389-494d-90e0-bb7069bc40a9_rw_3840.jpg?h=e6db1ece490934bc0df56e58432eb1a5)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/d2d63e46-e007-4ed4-a7ee-7705a1f6573d_rw_3840.jpg?h=321b572ac32498cc5bd3aaac186f35cc)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/9ac39fe9-5894-4269-9eb7-00573e62526a_rw_3840.jpg?h=1c7b60e201a184bc90a31f3787c6b901)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/4cb643ca-c00f-406a-bf27-d73ca6388976_rw_3840.jpg?h=32396fec37d05fa06036b9a2b8cd0c3c)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/0a65b455-7417-4c1f-87cc-5f0017149c26_rw_3840.jpg?h=3c072696035ddc759baddfcd285d83e6)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/c1173258-f4c8-429e-a0d7-f35be5c06ed3_rw_3840.jpg?h=1d31499786824d7f0874a505f117994b)
Final MASCOT LOGO
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/c70dcc10-5929-4345-a2a0-1477a60e6833_rw_3840.jpg?h=b51b0bc9b808b2abf13ca5b356ea00b5)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/6a0fc910-a1d7-4f0c-8791-7a9f7c3a098a_rw_3840.jpg?h=fd0a05ac230f4fd5ebb65967fdc72aea)
The Final Mascot logo selected for the brand
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/f7b34b8a-39d3-41ee-babb-c15b7723c913_rw_3840.png?h=44dfc388f8fcb05b39e526c4987540f0)
Social media Highlight Icons
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/e4b1f661-7081-44dc-bf3c-d58f198b686b_rw_1200.gif?h=0eaedb7cbce7f7b979b9e5e54f78b943)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/58e737ac-a471-47c1-a92e-b1864f49d182_rw_600.jpg?h=b0eef963145b918ba47dd798bc3ec090)
Merchandising
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/dcaf3952-b4b0-4994-9da9-33793ef87e06_rw_3840.jpg?h=ffa8d9696d89fadeb5926e81c14e17cb)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/3df7ae79-679f-4a75-a513-81a829f8f6dd_rw_1920.jpg?h=1fd606abd61ba219a1a303431e4732bf)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/257f6a93-e97a-4dff-8714-2ad6f32c267d_rw_1920.jpg?h=d7197eb984c91709ea95d3064ad488b2)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/dc78fd68-9e0d-4207-86f6-2370767574c2_rw_1920.jpg?h=5880a10138a886777e954d526a171c8d)
Stationery - another means through which the client communicates their brand identity
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/8eb11f78-29d1-4468-8846-af55bd109c76_rw_3840.jpg?h=1891492651c5baa3bb3500b51f52261f)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/6c2d1016-0539-41fd-9541-909e1138e7ec_rw_3840.jpg?h=9cbd60b8215eb1c0a6e30623a3596f67)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/2a6e0a6e-4661-4132-8968-3803a47c496e_rw_1200.jpg?h=2996d2bcfdc59d5af2d7c8adb68553a0)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/51a6b08a-7ac7-41f0-b77f-dd2b8c39fcbd_rw_3840.jpg?h=41add0dca9e3f703f22398a416d50bc2)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/dbb89b9c-c734-454e-b791-f45344c03e78_rw_1920.jpg?h=715a1734d9d93939f4f587e74754324f)
Packaging - this is specifically important because Sillu Vandu sells and distributes physical items and the brand should be prominently and effectively communicated through these
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/143ef94b-1472-419e-b345-0733f09dd339_rw_1920.jpg?h=bc9d37b5b004e4bc777e3311f2f54299)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/c3c9e7ae-d9bd-416a-950b-fbc2d9649c47_rw_1920.jpg?h=dd6697a32330a598a4e95e4744c8b153)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/a0ee2889-e6ab-462f-b9c4-1ab8ee598313_rw_1920.jpg?h=a672f30d3aca364e65a42ac6bcbe4015)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/7c5f59cb-26b3-4789-bfea-556fe12c5e8a_rw_1920.jpg?h=aaadae8a1cf52fdcef0d2394eeda8f83)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/90237a42-0cd4-4e6e-8ea3-ad44a5ad581f_rw_1920.jpg?h=b64f41d0a5aa9d873c35792fabf994a5)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/9421e2f5-28fa-4b98-96f8-8f59103f48c0_rw_3840.jpg?h=5ceffd6e5d88a106e78c157dc306f846)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/1c4af7fe-39d1-41d4-84f0-7a1fcbf4ba35_rw_1920.jpg?h=3d3ae809a1113f3553ee14a6003d1376)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/2658f7ff-cc81-4061-ad6a-10e489446e95_rw_1920.jpg?h=5f7a3db3b6150d0359f2af0b236b793f)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/4113fb53-17be-4d46-aae3-783bb85f37b0_rw_1920.jpg?h=12512bd7c88310ada187fb7917235d11)
Thank you very much for watching, please leave your comments below.