I'm proud to present a unique, conceptual and self-explanatory ad-campaign for Muskaan. Muskaan is an education non-profit focused on helping children that the system may leave behind. The ads feature vivid illustrations which re-engineer the Bengal Patua Indian folk art style. Each ad aligns with one of the 10 brand features of Muskaan.
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/50ddbcfe-a389-438b-854d-0c56d098144b_rw_1920.jpg?h=9a057be68aeb8c51e2ba51fea55bae74)
ASPIRATION
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/bff7f40b-7a6b-4c66-8323-746b5f30335b_rw_1920.jpg?h=0bac124d6db9dd96261a050b388cdf90)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/8b79e39d-6b0e-429c-a5ed-779e6262ceae_rw_1920.jpg?h=d6aabfc1bdfb6127e51b10d7416ac7c0)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/b0073c8b-a87c-4a15-9165-fd56fe6bb441_rw_1920.jpg?h=1f3d575d59b881cecd7d7ebb473c5972)
CONNECTION
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/7c1024af-34b3-4912-afd4-f6f6abb5ac62_rw_1920.jpg?h=8411d16eabd0e40d5b4eeb4b5d96584b)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/9ece3b5a-0b19-496e-ae1c-93120b0e668b_rw_1920.jpg?h=eb8c815af0e8f00552934553d5a3984b)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/d013649d-d779-45de-9bdb-09169c498c70_rw_1920.jpg?h=16fcf694dd9a54b919bebeff7b1e18d2)
HOPE
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/da1c1ffe-3007-4181-9166-303de1937359_rw_1920.jpg?h=555dd7a7647932db3046f6a6ccd87e57)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/7ebbf06c-a519-4ff7-a50b-d560bc712969_rw_1920.jpg?h=4efa9eb06fa91a9071c396a72a60136a)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/2cb2232f-4699-4e1f-ae7e-4c1e189fe1c8_rw_1920.jpg?h=c735b642790502cf0f9223517724183f)
INSPIRATION
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/359fa5cd-1d4e-4775-9f64-788ae45617c2_rw_1920.jpg?h=06bfb1803d0d7077bd1438fdd503ea74)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/82e61d89-3fe7-4cc3-b8ff-de8f64127818_rw_1920.jpg?h=d8e50e1f1bdbe2a6eeb4f4c043f4ba7d)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/bbf64551-0080-4624-883d-89b275e7625d_rw_1920.jpg?h=b986f8077f8a4c4a499597c8fedb25c2)
NURTURE
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/f799b8a6-b265-47ae-ab2f-3ea9aa8a9c44_rw_1920.jpg?h=c943a495247b0cb8409dd712d2b92eca)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/f6aa6326-5225-4fc6-93da-1bc8822dec53_rw_1920.jpg?h=d92bf82d3f3f4a02861670a455a96958)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/956eb93d-e47f-4d38-93b7-f7e74a4f596a_rw_1920.jpg?h=cb27db54b68ee52c89d23eb5168726e6)
SHARING KNOWLEDGE
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/7d0081dc-82e8-4e1f-a6e2-2b15459a2bf3_rw_1920.jpg?h=9236f388373016c0b223f354aff1611c)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/65f003e0-3a77-4215-9e06-915b043ffe08_rw_1920.jpg?h=380b064f356a17e8b763f694f452d98b)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/2a90cd26-3d21-40c5-bab4-524d02b469af_rw_1920.jpg?h=04f0910d88b6ccbb91850a8b6e8ac86a)
SINCERITY
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/d0309933-6e8b-411c-abee-b8871d957eeb_rw_1920.jpg?h=f7e1def9c4ffa1ec789301136c4a4218)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/5ba4ed25-0ed5-400c-9efa-ad1bf3485e59_rw_1920.jpg?h=48e2a7d8655565d713174d39e5b1e158)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/ac0d013d-3d35-43b3-8c1e-38bd3448f09f_rw_1920.jpg?h=10a873d9ee1e04bbec9b668956e42680)
SOARING HIGH
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/83aa2299-7ac3-4944-8dfc-c08673d19924_rw_1920.jpg?h=850bbe3ab5f2f4a9e30f15725077f326)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/2c2fdf36-3e01-4883-9080-4c3988d3b988_rw_1920.jpg?h=e2034cd9e53a96bdceae9d3ac7cd6e32)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/131c0863-7ca6-446c-ace1-5c846968cc4d_rw_1920.jpg?h=3e26b4fcb6bdd50e4372d99416e9b6e6)
UNFOLD
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/c9271f7d-9e13-48db-b3ec-8a5590e7ebfc_rw_1920.jpg?h=7071cef452e979e18f7d2abf28685068)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/9469d62e-c2e4-44d1-9da5-0497891e52b2_rw_1920.jpg?h=84c43fd164e60090ddfd1c3aed4f99d4)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/b8c19ac0-27fe-45d2-9791-01eda2da3c2d_rw_1920.jpg?h=ccd8848399039f65502a5c2c237350ca)
UPLIFT
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/add1e718-8895-4b15-87c0-d5f73417d5ec_rw_1920.jpg?h=0fe1a4bc21b136690a9ef62b8eab073a)
![](https://cdn.myportfolio.com/37ff980b-d735-48e5-ac97-4ec9275cd26c/7c688dcd-3eba-4a0a-87ed-330e3ef33e2a_rw_1920.jpg?h=0d9b5479f874f05622dfaa4a49daa345)
Thank you for watching, your comments and feedback will be much appreciated.